Client
Earthed
Industry
Online education
Designing a learning platform to empower environmental regeneration
I worked with Earthed to create their nature skills learning platform from the ground up. Beginning with discovery, we identified the optimal technical approach that would balance design quality with maintainability. I led the UX work, including sitemapping, user journeys and wireframing, before crafting the final designs in alignment with Pentagram's brand guidelines. The result is an inviting platform that encourages users to become environmental changemakers while giving Earthed a scalable foundation for growing their course content and community.
UX
I led the user experience design, starting with collaborative workshops with the client to define platform objectives, launch vision, and growth ambitions. We translated key insights into user personas, stories, and site architecture, developing wireframes that planned content that spoke to the target audience needs and business goals.
UI design
We developed a comprehensive design system, extending Pentagram's brand guidelines into a dynamic digital experience. We created versatile components to support both educational content and community features—including courses, forums, user profiles, messaging, and events—while maintaining a bright, playful aesthetic that defines the platform.
