Client
Design Declares
Industry
Campaign
Uniting designers in a global campaign to declare climate emergency
The Design Declares campaign raises awareness of the creative industry’s environmental impact and provides resources for more sustainable practice. My contribution focused on three areas: refining the UX of the landing page to align campaign objectives with user needs, updating the UI with improved typographic hierarchy and multilingual support, and art directing, animating, and editing an introductory video to unify the campaign’s message.
UX
Originally the site was a single landing page which had become bloated and unapproachable. I expanded the site across multiple pages, considering key interactions such as how to access the 8 Act pages and toolkit, both now and in the future as the site brings more content from Notion onto the site itself. A key UX challenge was the incorporation of the global chapters and how we wanted to centrally manage the core site, while allowing partners to contribute effectively.
UI Design
The site was using the bold display font from the logo for headings and content throughout the page. This created legibility issues and with new chapters joining adding new language requirements, we needed a more flexible typographic approach that not only increased legibility but also supported multiple languages easily. Alongside these typographic updates, the hierarchy, use of colour and grid were also improved to give the site a strong modernist aesthetic.
